China Toy Association Chair flags India as strong-growth toy market on young demographics

May Liang cited India's ~20 million newborns a year as major upside for the toy category, noting improved local quality as MNCs like Hasbro produce domestically and interest in ride-on toy cooperation at an Indian toy fair.

— Filed Sat, 4 Jul, 2026, 17:54 IST · Source ET Small Business · Updated

China Toy Association Chair May Liang cited India's large young population as major growth potential for toys, noting improved quality standards from MNCs like Hasbro producing locally, and interest in ride-on toy segment cooperation at an Indian toy fair.

Why this matters

China Toy Association leadership publicly framing India as a growth toy market signals cross-border sourcing and cooperation interest, with MNCs like Hasbro already producing locally.

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