Centre reviews 45 approved basmati varieties to protect ₹50,000 crore export brand
APEDA, with IARI and ICAR, has begun pruning India's list of 45 approved basmati varieties and aligning nomenclature with market-recognised strains like Pusa Basmati 1121. The move aims to safeguard brand integrity behind a basmati export trade that has scaled from ₹3,000 crore in 2004-05 to a projected ₹50,000 crore in 2025-26.
Centre is reviewing India's 45 approved basmati varieties for export eligibility, aiming to prune the list and align naming with market-recognised strains like Pusa Basmati 1121, protecting brand identity behind India's ₹50,000 crore basmati export trade.
Why this matters
Follows a broader push to harden India's agri-export brand architecture, alongside Banganapalli mango sea-route trials and a fresh mango export expansion drive targeting higher global share.
Retail-brand activity steady at 1,978 signals over the last 90 days.
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