CCPA fines SpiceJet Rs 1 lakh for dark patterns in booking consent flows

India's consumer watchdog penalised SpiceJet for pre-ticked loyalty enrolment and trick-question opt-outs on its booking site, ruling them unfair trade practices. The order signals sharpening scrutiny of consent design across airlines and consumer platforms.

— Filed Thu, 16 Jul, 2026, 11:57 IST · Source Medianama · Updated

CCPA fined SpiceJet Rs 1 lakh for using dark patterns—pre-ticked loyalty enrolment and trick-question opt-outs—on its booking site, ruling them unfair trade practices under Consumer Protection rules. Signals rising regulatory scrutiny of consent flows across Indian consumer-facing platforms.

Why this matters

SpiceJet's penalty marks an early enforcement action on consent design under India's dark patterns rules, setting a precedent for airlines and consumer platforms relying on pre-ticked opt-ins and confusing opt-outs.

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