CCPA fines SpiceJet ₹1 lakh for dark patterns, bans default-consent enrollment

The consumer watchdog penalized SpiceJet for pre-ticked checkboxes auto-enrolling users into SpiceClub loyalty and promo messaging, ordering a permanent end to default-consent practices. The ruling sets an enforcement precedent for all Indian booking and e-commerce platforms.

— Filed Fri, 17 Jul, 2026, 21:05 IST · Source The Hindu BusinessLine · Updated

CCPA fined SpiceJet ₹1 lakh for deploying dark patterns—pre-ticked checkboxes auto-enrolling users into SpiceClub loyalty and promotional messaging. The airline was directed to permanently discontinue default-consent practices, setting a precedent for consumer-consent enforcement across booking platforms.

Why this matters

The penalty formalizes scrutiny flagged in prior signals on SpiceJet's deceptive dark patterns and booking consent flows, converting complaints into a binding order that reshapes consent practices across Indian platforms.

Retail-company signals are accelerating, up 866100% QoQ.

Also reported by