CCI probes Flipkart complaint alleging 'subsidy pool' funneled gains to 33 preferred sellers
Seller body FIRST alleges Flipkart routes tax and operational gains via a recurring subsidy pool to 33 preferred sellers, enabling below-cost pricing that its 1.4 million independent sellers cannot match. The complaint targets the marketplace discounting model underpinning 50-60% of e-commerce GMV.
CCI is examining a fresh complaint by seller body FIRST alleging Flipkart operates a 'recurring subsidy pool' routing tax and operational gains to 33 preferred sellers, enabling below-cost pricing that independent sellers cannot match.