Cava Enters Teen Activewear With Limited-Edition Range for Girls Aged 10-16
Women's athleisure brand Cava has launched a limited-edition activewear collection targeting Indian girls aged 10-16, a segment it sees as underserved. Debut bestsellers include the Sculptor Jacket and Swirl Tennis Skort.
Women's athleisure brand Cava launched a limited-edition activewear range for Indian girls aged 10-16, an underserved segment, debuting bestsellers like the Sculptor Jacket and Swirl Tennis Skort.
Why this matters
Cava is extending its women's athleisure positioning into a younger teen demographic, targeting Indian girls aged 10-16 as an underserved segment with a focused limited-edition debut.
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