Cash Transfers Lift Women's Savings, Discretionary Spend Across Maharashtra, Odisha: EAC-PM Study
EAC-PM study finds Ladki Bahin beneficiaries' balances rose 84% (Rs 6,884) and spending 46% (Rs 1,349); Odisha's Subhadra scheme lifted balances 45% and spending 28%. Discretionary shifts include lifestyle UPI 37%->42%, education ATM spend 18%->24%, signaling rising purchasing power for Indian retail.
EAC-PM study finds Maharashtra and Odisha women's cash-transfer schemes boosted savings and discretionary spending on lifestyle, education and medical needs, signaling rising consumer purchasing power relevant to Indian retail demand.
Why this matters
The EAC-PM study quantifies how direct cash transfer schemes are expanding women's savings and discretionary spending, a demand-side tailwind for retailers targeting emerging consumers in Maharashtra and Odisha.
Footfall theme steady with 311 signals in the last 90 days.