Cartel Bros expands The GlenJourneys into Delhi NCR through 400-plus outlets
Cartel Bros is extending its premium spirits label The GlenJourneys into Delhi NCR, tapping domestic demand that strengthened as travel restrictions redirected duty-free liquor purchases to local retail. Imported spirits volumes in India grew at a 16% CAGR from 2019 to 2024.
Travel restrictions shifted premium liquor purchases from airport duty-free to domestic retail, benefiting chains such as Living Liquidz. Cartel Bros expanded The GlenJourneys into Delhi NCR via 400-plus outlets as imported and premium spirits demand grows, supported by premiumisation and the India-UK FTA.
Why this matters
No related recent Cartel Bros signals are available, making the Delhi NCR rollout a new tracked expansion point for the brand.
Retail-company signals are accelerating, up 394333% QoQ.