CAIT, Rasna team up on B2B digital portal to arm Indian retailers against e-commerce giants
The Confederation of All India Traders and Rasna are jointly building a B2B portal that links kirana and small retailers directly with manufacturers, suppliers and distributors. The platform aims to strip out intermediary costs and give traditional trade a digital counterweight to large online marketplaces.
CAIT and Rasna are partnering to launch a B2B digital portal connecting Indian retailers directly with manufacturers, suppliers, and distributors, aiming to cut intermediary costs and help small retailers compete against large e-commerce players.
Why this matters
Rasna moves beyond beverages into retail enablement infrastructure, partnering with India's largest traders' body to digitize kirana supply chains as e-commerce giants pressure traditional trade margins.
Omni-channel activity holds steady with 11 signals in the last 90 days.