Burger King president took 1,500 customer calls; AI signage audit sweeps 7,000 US stores
Tom Curtis personally fielded 1,500 of 64,000 customer calls logged by leadership, surfacing fixes like an AI signage audit that flagged 81 problem stores. The operational reset is showing up in numbers: 5.8% same-store sales growth as RBI's multi-year US turnaround gains traction.
Burger King President Tom Curtis personally took 1,500 customer calls, driving operational fixes including AI-led signage audits across 7,000 US stores. The chain posted 5.8% same-store sales growth amid a multi-year turnaround under RBI.
Why this matters
Hands-on leadership and AI-driven ops audits show how Burger King is sustaining its 5.8% comp growth without leaning on deep discounts, extending a 190 bps lead over McDonald's in the Q1 burger wars.
Leadership signals steady at 29 in the last 90 days.