Burberry returns to profit and names new chair, signalling turnaround

British luxury house Burberry swung back to profit for the 52 weeks ended 28 March and unveiled a new chair, marking a stabilisation milestone after a bruising period of weak demand and leadership churn.

— Filed Fri, 15 May, 2026, 07:20 IST · Source Drapers · Updated

British luxury fashion house Burberry returned to profit for the 52 weeks ended 28 March, while also announcing the appointment of a new chair, signalling a turnaround as the brand stabilises after a challenging period.

Why this matters

Burberry has cycled through CEO and strategy changes amid a luxury slowdown. Returning to profit and naming a new chair suggests the turnaround plan is gaining traction after sustained pressure on sales and margins.

Retail-brand activity steady at 168 signals in the last 90 days.