BSH targets doubling India market share in washing machines, refrigerators in 2024

BSH Home Appliances aims to lift washing machine share from 6% to 12% and double refrigerator share, pushing Bosch and Siemens into top-load, semi-automatic and side-by-side four-door categories. Built-in cooking already commands 55% share. A 5-7% price hike is planned amid 40% washer and 50% fridge volume growth.

— Filed Thu, 18 Jun, 2026, 20:27 IST · Source The Hindu BusinessLine · Updated

BSH Home Appliances targets doubling market share in washing machines (6% to 12%) and refrigerators in India this year, expanding into top-load, semi-automatic and side-by-side four-door categories under Bosch and Siemens brands.

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