BSH bets on Siemens to double India sales, scaling exclusive stores from 24 to 100
BSH Home Appliances plans to 2x its Siemens premium business in India, lifting exclusive brand stores from 24 to 40 this year and to 100 within 3-4 years. Kitchen dealers expand from 150 to 250, with new pushes into Lucknow and Indore. FY25 revenue hit ₹2,325 cr (+12%) despite a ₹267 cr loss.
BSH aims to double Siemens premium appliance revenue in India, scaling exclusive stores from 24 to 40 this year and 100 in 3-4 years, while expanding kitchen dealers to 250 and entering tier-2 cities like Lucknow and Indore.
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- Mint — Same time