BSH bets on Kerala premium push, targets 500 exclusive stores by 2030 to double India share
BSH Home Appliances launched a four-door premium refrigerator in Kochi ahead of Onam, expecting 50% value and 100% volume growth in Kerala. Parent of Bosch and Siemens brands aims to double market share from 4% to 8% by 2030, backed by 100 new exclusive stores annually and 500 outlets nationally.
BSH Home Appliances launched a four-door premium refrigerator in Kerala ahead of Onam, expecting 50% value and 100% volume growth. Targets doubling market share to 8% by 2030 via 500 exclusive brand stores nationally.