Brown-Forman India tracks US trade talks as import-dependent whiskey portfolio faces tariff exposure
MD Gaurav Sabharwal says the India-US trade deal is critical since Brown-Forman imports its entire American whiskey lineup. Inflation is squeezing discretionary spend, but RTDs like Jack & Coke are scaling and Woodford Reserve and Herradura are being rolled out to widen the premium portfolio.
Brown-Forman India MD Gaurav Sabharwal is monitoring India-US trade deal progress, critical since the company imports its full American whiskey portfolio. Flags inflation pressure on discretionary spend, sees RTD (Jack & Coke) as small but growing, and is expanding portfolio with Woodford Reserve and Herradura.