Brown-Forman bets on premium India push with Woodford Reserve, Glendronach launches
Jack Daniel's maker expands India portfolio with Scotch and single malts priced ₹7,500-₹25,000, chasing premiumization as imported spirits clocked 16% CAGR 2019-2024. Current volume sits at ~300,000 nine-litre cases; bourbon duty cut from 150% to 100% aids the push.
Brown-Forman expands India portfolio with Scotch and single-malt launches including Woodford Reserve and Glendronach, targeting premium spirits boom. Current India volume ~300,000 nine-litre cases; imported spirits grew 16% CAGR 2019-2024 amid premiumization.