Broadway partners with The Foundery FWD to pilot emerging consumer brands in stores
Broadway will give selected startups from The Foundery FWD time-bound shelf space across its experiential stores in Mumbai, Delhi, Hyderabad and Pune to test demand, shopper behaviour and product-market fit before wider distribution.
Broadway will launch selected consumer startups from The Foundery FWD through its experiential stores, offering time-bound shelf space to test demand, customer behaviour and product-market fit before broader distribution.
Why this matters
The partnership follows Broadway's opening of its 40,000 sq ft Bandra flagship, its largest and first Mumbai store, alongside its ₹2,000 crore five-year revenue target.
Retail-brand is accelerating, up +181950% QoQ.