Brigade's Nirupa Shankar bets on premiumization across office, retail and hospitality
Profiled as the force behind Brigade Enterprises' Rs 18,000-crore brand and $4bn market cap, Shankar is steering office, retail and hospitality verticals as Indian middle-class demand tilts toward premium formats out of Bengaluru.
Profile of Nirupa Shankar, who leads office, retail and hospitality verticals at Bengaluru-based Brigade Enterprises (Rs 18,000 crore brand, $4bn market cap), discussing her leadership philosophy and how premiumization is reshaping Indian middle-class retail and hospitality demand.