Brands test malls via kiosks as premium space crunch forces low-risk entry
Beauty, fashion and D2C brands are using kiosks as low-commitment trials to gauge demand before signing full-store leases. Operators like Nexus Select Trust and Brigade deploy kiosks to screen tenants, with the format now accounting for roughly 25% of retail leasing in 2025.
Amid premium mall space shortages, beauty, fashion and D2C brands are using kiosks as low-risk entry points to test demand before committing to full stores. Mall operators like Nexus Select Trust and Brigade use kiosks to screen tenants.