Brand leaders: AI search owns discovery, but trust still owns the customer
At ETRetail's 2026 summit, executives from Drools, Max Fashion, GIVA, Country Delight, Practo and Happilo argued platforms and AI-led search now dominate top-of-funnel discovery — yet brand trust, consistent experience and product differentiation remain the real levers of consumer ownership and loyalty.
At ETRetail E-Commerce Summit 2026, leaders from Drools, Max Fashion, GIVA, Country Delight, Practo and Happilo said platforms and AI-led search dominate discovery, but brand trust, consistent experience and product differentiation still determine consumer ownership and loyalty.