BookMyShow flags VFX gap as audience demand shifts to premium cinema formats
Despite ₹4,000 crore-scale Bollywood productions like Ramayana, War 2 and Adipurush, VFX shortcomings draw audience flak. BookMyShow's cinema COO notes evolving expectations are driving demand for premium formats and out-of-home viewing experiences, signalling a tilt toward IMAX and large-format screens.
Bollywood's VFX shortcomings in big-budget films like Ramayana, War 2 and Adipurush draw flak. BookMyShow's cinema COO notes evolving audience expectations and VFX driving demand for premium formats and out-of-home viewing experiences.