Bombay Banta bags Rs 8 cr from DSG to take on India's soft drink giants
Pre-Series A round led by DSG Consumer Partners will fund pan-India distribution, quick commerce push, and entries into airlines, luxury hotels, and restaurants. Brand targets 2x revenue in six months on the back of 50% sales growth.
Indian soft drink brand Bombay Banta raised Rs 8 crore Pre-Series A led by DSG Consumer Partners to fund pan-India expansion, distribution, quick commerce penetration, product launches, and entry into airlines, luxury hotels, and restaurants.
Why this matters
The Rs 8 crore raise at an Rs 80 crore valuation marks Bombay Banta's first institutional cheque, positioning the desi soda brand to scale against incumbents like Coca-Cola and PepsiCo.
Retail-brand activity steady with 136 signals in the last 90 days.