Bojangles, McAlister's, Cracker Barrel scale digital catering as channel hits 20% of sales
Top 500 chains are leaning on ezCater and Olo to industrialize catering, with Bojangles posting catering AUVs 10x its mealtime average, McAlister's clearing $1B in catering sales, and Cracker Barrel's off-site mix reaching 20%. With 91% of workplaces signaling flat-to-higher catering budgets in 2026, the channel is emerging as a core growth engine.
US QSR/casual chains Bojangles, McAlister's Deli and Cracker Barrel are scaling digital catering via ezCater and Olo, with catering AUVs 10x mealtime at Bojangles and off-site reaching 20% at Cracker Barrel.
Why this matters
Bojangles joins McAlister's and Cracker Barrel in treating catering as a core growth lane, leveraging ezCater and Olo to scale a channel where AUVs run 10x its in-store mealtime average.
Omni-channel signals steady at 33 in the last 90 days, with catering emerging as a key expansion vector.