Blue Star flags 8% more AC price hikes this fiscal, warns of demand destruction risk
MD B. Thiagarajan says AC makers need another 8% in price increases — 5% by June and 3% before festive — on top of 5-8% already passed, taking total FY hikes to ~13%. Driver: copper, plastics and rupee pressure squeezing margins. Caveat: summer primary sales disappointed and further hikes risk killing demand.
Blue Star MD B. Thiagarajan says AC prices need 8% more hikes this fiscal — 5% by June and 3% before festive season — to protect margins amid copper, plastics and rupee pressures. Warns of demand destruction; summer primary sales disappointed.