Blinkit tipped to hold quick-commerce lead with 43% upside as Amazon, Flipkart pile in

Analysts back Blinkit as category leader despite a half-dozen rivals; Zepto edges past Instamart on orders while a speculative Amazon-Tata merger is floated as a survival play amid intensifying hypercompetition.

— Filed Wed, 8 Jul, 2026, 21:01 IST · Source ET Retail · Updated

Analysts see Blinkit staying quick-commerce leader (43% upside) despite Amazon/Flipkart entry; Zepto overtakes Instamart in orders. A speculative Amazon-Tata quick commerce merger is floated as a survival play amid hypercompetition.