Blinkit says quick-commerce discounting has peaked as it shifts spend to infrastructure
Blinkit added 200 dark stores in Q1 to reach a 2,443-store network, while revenue rose 18.4% sequentially to ₹15,664 crore. Eternal CEO Albinder Dhindsa says the next phase will favour larger stores, warehousing and supply-chain investment over customer subsidies.
Blinkit says Indian quick-commerce discounting has likely peaked and plans to prioritize larger dark stores, warehousing and supply-chain investments over subsidies. The platform added 200 stores in Q1, reaching 2,443, while Eternal reported sharply higher revenue and profit.