Blinkit pushes beyond grocery with owned inventory and a larger dark-store network
Blinkit reached 2,443 stores in June 2026, up from 1,544 a year earlier, as it expands owned inventory, premium assortments and larger fulfilment sites. About 90% of its net order value now runs on owned inventory, intensifying the contest with Amazon, Flipkart, Zepto and Instamart.
Blinkit is scaling owned inventory, larger dark stores and premium assortments, shifting from grocery delivery toward broader e-commerce. Its growth is intensifying competition with Instamart, Zepto, Amazon Now and Flipkart Minutes as players build inventory closer to Indian consumers.
Why this matters
The expansion follows Blinkit’s higher dark-store capex target, planned gourmet dark stores in eight cities, and Q1FY27 adjusted EBITDA of ₹102 crore, showing a broader push for scale, premium assortment and margins.
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