Blinkit pumps brakes on dark store rollout, pivots to profitability as quick commerce war intensifies
Eternal-owned Blinkit is slowing its aggressive dark store expansion to focus on unit economics, with losses narrowing and mature stores swinging into positive contribution. The recalibration comes as Zepto, Instamart, BBNow, Flipkart and Amazon all crowd the 10-minute delivery space.
Blinkit, Eternal Ltd's quick commerce arm, is moderating dark store expansion to prioritize profitability and unit economics. Losses narrowed and margins improved as mature stores turn positive, while competition from Zepto, Instamart, BBNow, Flipkart and Amazon intensifies.