Blinkit launches 'Gourmet' premium grocery format across five dark stores to lift order values

Blinkit is piloting a dedicated premium grocery format via five specialized dark stores in Bengaluru, Delhi-NCR, and Mumbai, stocking artisanal products priced 20-30% higher. The move targets higher margins and average order values as quick commerce matures, directly challenging rival FirstClub.

— Filed Mon, 6 Jul, 2026, 15:56 IST · Source Mint · Updated

Blinkit pilots premium grocery format 'Gourmet' via five dedicated dark stores in Bengaluru, Delhi-NCR, and Mumbai, stocking artisanal products priced 20-30% higher to lift order values and margins, challenging rival FirstClub as quick commerce matures.

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