Blinkit launches Gourmet premium grocery arm across Bengaluru, Delhi-NCR and Mumbai
Blinkit debuts Gourmet, a premium grocery service on ~5 dedicated dark stores stocking artisanal items at a 20-30% markup. The move targets higher order values as Blinkit chases 5-6% margins against a thin 0.3% EBITDA, serving 27.2 million monthly customers amid rivalry with Zepto and Swiggy Instamart.
Blinkit launched Gourmet, a premium grocery service across select pincodes in Bengaluru, Delhi-NCR and Mumbai, stocking artisanal items priced 20-30% above mass-market brands on ~5 dedicated dark stores, aiming to lift flat order values after thin profitability.