BIS Standard IS 17514:2021 Puts Period Underwear Absorbency Claims Under Scrutiny
India's BIS standard governs reusable period panties and sanitary pads, but a new critique argues absorbency testing must reflect real menstrual fluid. With 21 products tested, the gap raises substantiation risks for brands, retailers and marketplaces in this fast-growing category.
India's BIS standard IS 17514:2021 regulates reusable period panties and sanitary pads. The piece argues absorbency testing should reflect real menstrual fluid, raising questions for brands, retailers and marketplaces on substantiating absorbency claims in this fast-growing category.
Why this matters
BIS continues tightening product standards across categories, from first-ever tea bag quality rules to phased silver hallmarking. Scrutiny of period underwear absorbency claims extends this pattern into fast-growing menstrual care.
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