BigBasket To Halve Presence To 40 Cities In Profitability-Driven Retreat
Under new CEO Amit Nanda, the Tata Digital-owned grocer plans to shrink from 76 to 40 profitable cities via a cluster strategy, as FY25 losses jumped 42% to ₹2,006.8 Cr and revenue slipped 2% to ₹9,866.7 Cr. The pullback comes as Blinkit, Zepto and Instamart pull ahead in quick commerce.
BigBasket plans to cut its footprint from 76 to 40 profitable cities under new CEO Amit Nanda, adopting a cluster strategy to reach profitability amid mounting losses and falling behind Blinkit, Zepto and Instamart in quick commerce.
Why this matters
The retreat follows BigBasket's earlier plan to halve its city footprint under new CEO and Menon's warning that quick commerce AOV economics won't turn profitable, signaling a sharp profitability pivot.
Retail-company signals accelerating at +800900% QoQ.