BigBasket To Halve City Footprint To 40 Under New CEO In Profitability Push
BigBasket plans to cut its presence from 76 to 40 high-density cities as new CEO Amit Nanda targets profitability. The Tata Digital unit posted an FY25 loss of ₹2,006.8 Cr (up 42%) on revenue of ₹9,866.7 Cr (down 2%), while trailing Blinkit, Zepto and Instamart in quick commerce.
BigBasket plans to cut its footprint from 76 to 40 profitable cities under new CEO Amit Nanda, focusing on high-density clusters to reach profitability amid mounting losses and lagging behind Blinkit, Zepto and Instamart in the quick commerce race.
Why this matters
The footprint cut follows repeated warnings from BigBasket's Menon that quick commerce AOV economics won't turn profitable and that a Rs 400 basket 'will never make money', signaling a hard pivot to profitability.
Retail-company signals accelerating at +800800% QoQ.
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