BigBasket’s offline push seen widening reach and supporting India expansion
GlobalData says BigBasket’s focus on offline retail could broaden its customer base in India and support its expansion plans, reinforcing the grocery platform’s omni-channel strategy.
BigBasket’s offline retail focus is expected to broaden its customer base in India and support expansion plans, according to GlobalData. The underlying Financial Express article was inaccessible due to a 403 error.
Why this matters
The offline strategy follows recent signals that BigBasket’s FY25 revenue declined as quick-commerce competition intensified, adding a route to reach customers beyond its online grocery base.
Omni-channel is steady, with 1,557 retail signals recorded in the past 90 days.