BigBasket's Menon: Rs 400 quick commerce basket 'will never make money'
Hari Menon warns India's seven quick commerce players are structurally unprofitable at Rs 350-400 AOVs, benchmarking against DMart's 8% EBITDA. He flags inevitable consolidation, predicts vertical players will resist 10-minute delivery, and sees differentiated delivery windows emerging.
BigBasket founder Hari Menon warns quick commerce's Rs 350-400 AOV model is structurally unprofitable, citing DMart's 8% EBITDA benchmark. He predicts differentiated delivery windows, vertical player resistance to 10-minute delivery, and inevitable consolidation among India's seven quick commerce players.
Why this matters
Menon's profitability warning lands as he steps down after 15 years, handing CEO duties to ex-Amazon India's Amit Nanda amid Tata's pivot to profit at BigBasket.
Leadership signals steady at 447 in the last 90 days.