BigBasket broadens offline grocery push with large-format store pilot in Hyderabad
Tata-owned BigBasket is expanding beyond digital grocery with self-service and large-format stores, aiming to reach more Indian shoppers and deepen omnichannel engagement. Its Hyderabad pilot follows the company’s 2021 offline entry and comes as physical grocery shopping remains resilient.
Tata-owned BigBasket is expanding offline self-service and large-format grocery stores to complement online operations, broaden its India customer base and improve engagement. The omnichannel push responds to continued consumer preference for physical grocery shopping amid competition from Amazon, Reliance and Flipkart.
Why this matters
The Hyderabad pilot extends BigBasket’s January 2023 offline expansion plan and follows signals of a broader India retail push. It also diversifies the business as FY25 revenue declines amid stronger quick-commerce competition.
Omni-channel remains steady, with 1,581 signals recorded in the past 90 days.