BHIM eyes feature-phone push, bank-led product distribution to lift 1% UPI share
NPCI BHIM Services plans new in-app financial services co-built with banks, OEM tie-ups to extend onto feature phones, and distribution of bank products. App transactions tripled in FY25 to 5.93 crore monthly in April 2025, with a 21.6 crore monthly target by March 2026. Profitability targeted over the next few years.
NPCI BHIM Services plans new financial services features in collaboration with banks, expansion to feature phones via OEM tie-ups, and bank product distribution. App transactions tripled in FY25; market share at 1%, profitability targeted over few years.
Why this matters
Builds on BHIM's recent momentum, with April 2026 already hitting 22.49 crore transactions worth ₹26,040 cr after a 301% FY26 surge, validating the feature-phone and bank-led distribution strategy.
Retail-brand activity steady with 414 signals in the last 90 days.
Also reported by
- The Hindu BusinessLine — Same time