Bhartiya Mall of Bengaluru onboards Sorele, Kameleo, Frido in D2C push
The North Bengaluru mall has added three emerging D2C brands — jewellery label Sorele, custom footwear brand Kameleo, and wellness brand Frido. Sorele and Kameleo are debuting their first-ever mall-format stores, reinforcing the mall's experiential positioning and its claim of serving 5,000 families a month.
Bhartiya Mall of Bengaluru adds three D2C brands — jewellery label Sorele, customised footwear brand Kameleo, and wellness brand Frido. Sorele and Kameleo debut their first-ever mall-format stores, anchoring the mall's experiential positioning in North Bengaluru.
Why this matters
Bhartiya Mall is leaning into D2C as a differentiator, hosting first-time mall debuts for Sorele and Kameleo. The move reinforces its experiential pitch over traditional anchor-led leasing common in Bengaluru malls.
Store openings remain steady with 138 signals tracked over the last 90 days.