Bergner India takes Excalibur cookware colours to Arpita Mehta’s couture runway
Bergner India partnered with designer Arpita Mehta as a show partner at India Couture Week 2026, translating the colour palette of its Excalibur cast-iron range into a fashion showcase. The move frames premium cookware as a design-led lifestyle category.
Bergner India partnered with designer Arpita Mehta as show partner at India Couture Week 2026, using colours from its Excalibur Cast Iron cookware collection for a couture showcase. The campaign positions premium cookware as a lifestyle and design-led home category.
Why this matters
The couture partnership extends Bergner India's premiumisation push after commissioning a Haryana unit targeting Rs 400 crore FY27 revenue and outlining a 500-store rollout while pursuing PE talks.
Retail-brand signals are accelerating, up 94,800% QoQ.