Berger Paints doubles down on South India to chase market share
Berger Paints is ramping up dealer additions, distribution depth, and brand spend across South India to claw share from incumbents. CEO Abhijit Roy sees demand recovery from monsoon, festive restocking, and urban spending, with premiumisation and stable raw material costs cushioning margins.
Berger Paints is pushing aggressive South India expansion via dealer additions, distribution, and brand-building to gain market share. CEO Abhijit Roy expects demand recovery from monsoon, festive restocking, and urban spending, while premiumisation and stable raw material costs support margins.
Why this matters
Extends Berger's aggressive distribution playbook seen in UP rural expansion with 6,000+ dealers and Sandila plant. Builds on Q4 momentum where 11.8% volume growth and price hikes offset RM inflation.
Retail-brand activity steady at 1,061 signals over the last 90 days.