Bengal helmet sales hit record as post-poll crackdown drives 70% volume jump for Studds
West Bengal's post-election traffic enforcement blitz triggered a category-wide helmet rush in May. Studds Accessories logged 70% volume growth with kids' helmet sales more than doubling, Vega distributors saw 30% growth, and Kolkata retailers reported 40-60% surges. Tier-II towns including Murshidabad, Malda and Asansol led the buying.
Post-election helmet enforcement crackdown in West Bengal triggered record sales: Studds Accessories saw 70% volume growth in May with kids helmets doubling; Vega reported 30% growth; Kolkata retailers logged 40-60% surge, driven by Tier-II towns.
Also reported by
- ET Small Business — 17h after first sighting