Being Human bets on data-led omnichannel: 87 stores, 600 MBOs and a nightly replenishment engine
Vivek lays out the playbook: pin-code analytics from Myntra, Flipkart and Amazon guiding store rollouts across Delhi, Mumbai, Meerut and Jaipur; 500-600 MBO shop-in-shops with RGO; automated nightly replenishment; and a pivot from Salman Khan celebrity pull to brand purpose. Two-year path to store profitability.
Being Human Clothing's Vivek details omnichannel playbook: 80-87 stores, 500-600 MBO shop-in-shops, digital pin-code data guiding store expansion, automated nightly replenishment engine, and shifting focus from Salman Khan celebrity pull to brand purpose.