Beauty Garage files IPO papers for ₹125 crore fresh issue, 7.84 million-share OFS
Premium salon haircare brand Beauty Garage has filed IPO papers with SEBI. Fresh-issue proceeds will fund a manufacturing facility in Vasai and corporate purposes; the company serves more than 13,044 salons across 272 cities.
Indian premium salon haircare brand Beauty Garage filed IPO papers for a Rs 125 crore fresh issue and 7.836 million-share OFS. Proceeds are earmarked for a Vasai manufacturing facility and corporate purposes; its distribution reaches over 13,044 salons across 272 cities.
Why this matters
Beauty Garage's IPO filing aligns with the recent shift among Indian beauty brands toward an "Anti-D2C" model, using salon networks as customer-acquisition channels as online acquisition costs rise.
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