BCG flags widening AI execution gap for India's marketers as agentic commerce looms
BCG says Indian marketers mistake experimentation for transformation, trailing global peers on AI execution. As consumers increasingly discover brands via LLMs, CMOs are deploying AI for growth, personalisation and agentic commerce—but face accuracy and readiness hurdles.
BCG says India's marketers show a wider AI execution gap than global peers, mistaking experimentation for transformation. Indian CMOs deploy AI for growth, agentic commerce and personalisation, as consumers increasingly discover brands via LLMs.
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