BCCI raises India cricket title-rights reserve price 17% to ₹4.9 crore a match
BCCI has raised reserve prices for India cricket’s title and associate sponsorship rights through March 2028, testing brand appetite for bilateral cricket as consumer categories step up after gaming advertisers’ retreat.
BCCI raised reserve prices for India cricket title and associate sponsorship rights through March 2028. The move tests advertiser appetite for bilateral cricket as brands favour T20, while sports sponsorship spending in India continues to grow and traditional consumer sectors replace gaming advertisers.
Why this matters
No related recent BCCI signals are available. The higher reserve price sets a new benchmark for title and associate sponsorship inventory in bilateral cricket through March 2028.
Retail-brand signals are accelerating, up +343100% QoQ.