Bata Pivots to Sneakers as Gen Z Threatens Its Legacy Grip on India's Footwear Market
CEO Gunjan Shah is readying sneaker-led launches to shed Bata's legacy image and counter Campus, Relaxo and RedTape, all charging into athleisure and lifestyle footwear. The next 12 months will test whether the 90-year-old brand can convert Gen Z mindshare into market share.
Bata India is crafting a sneaker-led strategy to win Gen Z shoppers, acknowledging its legacy-brand perception. CEO Gunjan Shah hinted at upcoming product launches as Campus, Relaxo and RedTape also pivot toward sneakers, athleisure and lifestyle footwear.