Bata India taps ex-Nike Europe, Zara India launch lead Sanjay Rao as MD & CEO

Sanjay Rao succeeds Gunjan Shah as Bata India MD & CEO effective August 25. Rao arrives from Nike Europe and previously spearheaded Zara's India entry via the Inditex-Tata JV, signaling a sharper push into premiumisation and omnichannel as Bata defends share against sneaker-led challengers.

— Filed Mon, 22 Jun, 2026, 15:04 IST · Source IMAGES Business of Fashion · Updated

Bata India has appointed Sanjay Rao as MD & CEO effective August 25, succeeding Gunjan Shah. Rao joins from Nike Europe and previously led Zara's India launch via Inditex-Tata JV, signaling Bata's focus on premiumisation and omnichannel growth.

Why this matters

Bata's CEO change follows a 16%+ stock pop on the announcement, underscoring investor appetite for a Nike- and Zara-shaped playbook as sneaker challengers erode share in traditional footwear.

Leadership signals steady at 307 over the last 90 days, with footwear CEO churn drawing outsized attention.