Bata India crosses 2,000 stores, targets 3,000 with franchise push into Tier III/IV towns

Bata India, the brand's largest global market at 25% of revenue, has passed the 2,000-store mark and is chasing 3,000 outlets via a franchise-led push into smaller towns. It is scaling omnichannel fulfilment (90% of stores as hubs), a 20-25% online sales target, and the Zero-Based Merchandising format from 775 to ~900 stores by 2026.

— Filed Mon, 13 Jul, 2026, 11:48 IST · Source IMAGES Business of Fashion · Updated

Bata India crossed 2,000 stores, now targeting 3,000 via franchise-led expansion into Tier III/IV towns. India is its largest global market. Scaling omnichannel fulfilment, digital sales (20-25% target) and Zero-Based Merchandising format.