Bata India bets on premiumisation, targets 3,000 stores and doubled turnover in 5 years
CEO Gunjan Shah says premium footwear (Rs 1,000+) is growing twice as fast as the mass segment and now makes up 60% of Bata's portfolio. Plan: scale from 2,000 to 3,000 stores, with 80% of next 1,000 franchise-led, and push digital commerce to 20-25% of revenue.
Bata India CEO Gunjan Shah outlines plan to double turnover in 5 years via premiumisation, digital commerce, and franchise-led expansion to 3,000 stores. Premium products (Rs 1,000+) now 60% of portfolio, growing twice as fast as mass segment.
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