Bars, cafes and quick commerce ride IPL final with discounts and snack bundles
Massive Restaurants projected 30-40% jump in delivery and 20-25% in dine-in sales on IPL final night, as Farzi Cafe, Sly Granny and others rolled out packages. Swiggy's Noice private label undercut Lay's and Britannia at ₹9, while Blinkit leaned into beverages and bar essentials.
Bars, cafes and quick commerce platforms leveraged IPL final night with discounts, packages and snack deals. Massive Restaurants expected 30-40% delivery sales jump; Swiggy's Noice private label undercut Lay's and Britannia at ₹9, while Blinkit pushed beverages and bar essentials.
Why this matters
Massive Restaurants is leveraging IPL as a footfall and delivery catalyst across Farzi Cafe and Sly Granny, while quick commerce players like Blinkit and Swiggy compete on snack and beverage occasions.
Footfall signals steady at 85 across the last 90 days, with IPL-led occasions driving incremental demand.